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Juventus have unveiled their 2023-24 home shirt — designed for a new generation of fans.
The shirt brings a fresh look to the club’s traditional black-and-white design by incorporating bold yellow accents and a new zebra-style graphic.
Juve debuted their now iconic stripes in 1903 and they have been showcased to evoke a sense of pride and unity between the players and fans.
Next season’s jersey has been designed to demonstrate the individuality and artistry of those on the pitch while paying homage to the legendary shirts of the past.
Thanks to adidas, the Serie A giants will have a shirt that keeps players cool on the pitch by using special materials and textures.
Fans can get their hands on the AEROREADY technology, which uses sweat-absorbent materials to keep the body feeling dry.
Continuing their commitment to help end plastic waste by using, adidas have also used 100% recycled polyester in their manufacturing.
Juventus will debut their new kit for the first time on Sunday, when the Old Lady take on Cremonese.
A win could help them secure a place in next season’s Champions League.
The shirt is available to purchase from today at the club’s official stores alongside selected Adidas retail stores and online website.
